Social Media/Digital Marketing
In the best of all worlds, social media which is a suite of online services that facilitates two-way communications and content sharing that can become a productive component of your overall marketing strategy. These services can enhance the company's online visibility, strengthen relationships with the clients, and expand word-of-mouth advertising, which is the best type
The bewildering array of social media makes it hard to discern what they have in common: shared information, often on a peer-to-peer basis. Although many social media messages look like traditional broadcasts from one business to many consumers, their interactive component offers an enticing illusion of one-to-one communication that invites individual readers to respond.
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why Digital marketing?
More customers are spending an increasing part of their lives in the virtual world. Marketers need to analyse demand by consumers for online services and respond to customers' needs in this global world.
Traditionally, the bulk of internet transactions are between business and business or industrial and commercial markets (B2B); and between business to consumer markets ( B2C)
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