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Marketing
Trainings

The world of selling in the 21st century is far  different from that of the last century. And there are lots of actors for that change namely:

  • International competition,

  • Technology ,

  • A shrinking world economy,

  • Intensified price pressure,

  • The commoditization of products and services,

  • And rapid sped-up communication

These factors have all combined to make sales and even more demanding career than ever before.

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What does this mean to the business owners?

  1. The business owner has less time to get their prospect's attention

  2. More and more salespeople are vying for the  same prospects' and customers' business,

  3. Prospects' attention spans are shorter

  4. Business owner is facing  more barriers that stand between him/her and their prospects,

  5. They need to differentiate themselves from everyone else   who sells the same product or service they sell.

  6. Their margin for error is getting smaller and smaller virtually every single day. ( (William T. Brooks, 2006)

If you are  to sell well, never that sales is all about persuasion. However, persuasion is not about verbosity or how long you can speak without either taking a breath or allowing your prospect to speak. Instead, it's all about  how you can both efficiently and succinctly provide solutions that specifically address a prospect's unique set of problems. More importantly, it's how effectively you can transport your prospect from where they currently are to  where they need or want to be as it relates to their issues, their problems, of the solutions or end results that they ideally would like to gain.  

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